Shimmering Dome.png
Only a pure heart can become fearless.
— Apple Federal Apparel Group Autumn Trench Coat Slogan[1]

The Apple Federation Apparel Group, sometimes referred to as the Apple Federal Apparel Group or simply the Apple Apparel Group and abbreviated to AAG, is a major fashion designing group located in Welton, Apple Federal. It is the biggest clothing company in the nation, and serves as the workplace of many talented designers.[2]

Members[edit | edit source]

Unknown Person.png
Schiller
President (formerly)
Kimi Bustup.png
Kimi
President[3]
Heir (formerly)
Daughter of the last President
Unknown Person.png
Secretary
Secretary to the President[4]
Joe Bustup.png
Joe
Chief Designer
Unknown Person.png
Charles
Chief Financial Officer (formerly)
Nikki Bustup.png
Nikki
Model[5]
Vivi Bustup.png
Vivi
Secretary[5] (formerly)[6]
Abbey Bustup.png
Abbey
Designer
Nina Bustup.png
Nina
Intern Designer
Unknown Person.png
Mr. Wycliffe
Designer (formerly)
Haizhe Bustup.png
Haizhe
Founder
Unknown Person.png
Xianxi
Model[7]

Building[edit | edit source]

The Apple Apparel Group's head office is located in Welton, and its side entrance is next to a baseball field.[8]

The top floor only has the chairman's office and some meeting rooms.[5] Nobody can enter the chairman's office without his permission.[9] Inside the office is a secret door that opens to an aerial corridor, which leads to the treasure room in which Eris' Kiss is kept.[10]

There is also a reception room.[5]

Styling and Events[edit | edit source]

In the year 670, the chief designer of the Apple Apparel Group visited the Cloud Empire and designed a cheongsam.[11] In the year 672, Cloud styles began to be incorporated into the general appearance of Apple Apparel Group styles.[11]

Every year the Group also puts on a Spring Show.[5]

Designs[edit | edit source]

The Apple Apparel group has designed or produced the following items:

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Sleeveless Vest-Black.png
Black Heart Necklace.png
Classic Windbreaker.png
Fishtail Skirt.png
Gingerbread Lady.png
Gray Plaid Coat.png
Plaid Impression-Blue.png
Seal Sailor (Bottom).png
Strawberry Pastry-Epic.png
Twisty Cake.png

As well, many of Kimi's and Joe's designs were published through the Apple Apparel Group, such as the suits Pink Wishes and the skirt Tartan Rose, both designed by Kimi.

History[edit | edit source]

Year 0[edit | edit source]

Momo Shining Nikki.png
This section contains content from Shining Nikki!
The information in this section is derived from the game that comes after Love Nikki-Dress Up Queen!, Shining Nikki. As such, it may contain spoilers to the story and/or information about features that don't appear in Love Nikki.


The Apple Apparel Group shop in year 0

The Apple Federation Apparel Group was founded by Haizhe, who was formerly an apprentice working for Mercury Group. In Year 0, Apple Federation Apparel Group was only a tiny one-man shop based in Huaying Town. Despite its small size, Huaying Town had an advanced clothing industry and held styling and designing competitions regularly.[12][13]

Year 678[edit | edit source]

The group was led by Chairman Schiller during this year, with his daughter Kimi also working there. The group regularly held design auctions, where a gem trader would regularly attend and bid high amounts to obtain their designs.[11]

During this year, the Apple Apparel Group began to have financial trouble, causing Schiller to cancel products.[14] Some people speculated during this time that Schiller had lost his talent, and questioned the sixteen-year-old Kimi's ability as well. Kimi overheard the rumors and offered to design for her father, recognizing that he was stressed, but he refused.[15]

Year 680[edit | edit source]

The group changed hands when Apple Federal joined forces with the League Tyr to go to war against Cloud.[16] After being absent from meetings of the Board of Directors for a week, Chairman Schiller was sent to Losol[10] and Joe was forced to go into hiding,[17] but Kimi was rescued by Orlando, who took her to the outskirts of Lor River City.[16]

Nikki met up with her in order to discuss their options, and they decided to go back to Welton to investigate and try and reclaim the Apple Apparel Group.[18] Upon arriving in Welton, they learned of the White Blossom Banquet, where Chairman Schiller's design, a dress called the White Blossom, would be appearing.[19] With Kimi attending in disguise, they attended the banquet.

At the banquet, the auction did not go well as the gem trader was not there. Kimi convinced Nikki to bid highly on a cheongsam in order to stir up interest, and Bai Yongxi purchased it for 1 million Starlight Coin.png for his cousin Bai Jinjin.[11] The White Blossom was also stolen during the banquet[20] by Hiber at the direction of Reid, the organizer, but was returned later to Kimi.[8]

The Apple Apparel Group's building became the site of a skirmish later that very night. Kimi brought the White Blossom back to the building in an attempt to draw out Reid, and while she was there she discovered that there was no sign of her father's alleged kidnapping. Orlando helped her look at the security tapes, and she saw that Charles had sent her father there. Reid and Charles both arrived to the building shortly after, and while they talked about the fate of White Blossom, an assassin called Shade, acting under the direction of Reid, nearly killed Kimi.[10] Charles attempted to get away and save White Blossom, but Shade fatally shot him and made off with the dress.[21]

Kimi later became the president of the group, and visited North Kingdom on behalf of Apple. At around the same time, a young designer named Abbey who worked for the group reflected on her achievements. Abbey had always wanted to work for Apple Federation Apparel Group since she was a girl, but she felt that her designs once joining the group were ordinary. While asleep on a subway, Abbey came up with the idea for the dress Song of the Whale, and later designed the dress, which became popular years later.[22][23]

Trivia[edit | edit source]

  • Kimi once enlisted the Apple Apparel Group's help to make a birthday present for Nikki.[24]
  • There also exist a Lilith Apparel Group, a Cloud Apparel Group, and a Pigeon Apparel Group in Miraland which also produce clothing.
  • The director of the Apple Federation Apparel Group likes Capricorn.[25]

Name by Server[edit | edit source]

Version Name (Romanized)
International.png International (English) Apple Federation Apparel Group
Chinese Flag.png China (Simplified) 苹果联邦服装集团 (Píngguǒ liánbāng fúzhuāng jítuán)

Gallery[edit | edit source]

Apple Apparel Group.jpg
AAG.png
Haizhe Art 2.png

References[edit | edit source]

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